FIRST COMMERCIAL!!!

Marloes and I just heard yesterday that we are FINALLY going to shoot our first cinema commercial! We thought of the idea around a year ago and it has been approved by the client and we are going to shoot on Monday night at 8:30 at a comedy theater in Amsterdam.

We briefed 5 comedians and they are going to do a skit of 5-10 minutes in front of a live audience and while they perform we are going to shoot the commercial.

The commercial is for Bio, an organization that provides a vacation place for mentally and physically disabled kids. The idea is to make a compilation video of dutch comedians making jokes about handicaps. Jokes that will make the public and viewer laugh really hard. We want to capture people laughing and making fun at the cost of disabled people. The funnier the jokes, the better the message will be: "We know you sometimes laugh on our account, now can we laugh on your account." "Support the BIO holiday resort. A place that gives unlimited possibilities for handicapped and chronically ill kids." And in Dutch, ‘Als je om ze kan lachen, kan je ook om ze geven!’

With our idea we hope that the public will realize that disabled kids are not stupid, they know when people are using them for the sake of laughter. We hope that with our end message, we are showing people that handicap kids are brave enough to point out on this fact. They don't mind that people use their physical features for laughter as long as people are also willing to support them.

This is our first big project that is going through and it will be shown in movie theaters! ..which in advertising is a rare chance. And the great thing is that we're doing it for a good purpose! We're very excited and i'll give you an update on how it went. Wish us luck!